Investing in a mobile app? Ask yourself this

Are you considering buying or investing in a mobile app? Doing your due diligence is key to reducing risks and ensuring the best possible outcome. In this post, we’ve put together a list of central marketing-related questions to consider as part of your decision-making process.

Marketing questions

• Does the app feature in-app ads from third parties? If yes:
• -Who is providing the ads?
• -What revenue are the ads generating?
• -How invasive are the ads to the user experience?
• What do online reviews on the various app stores and websites say about the app?

If you need more inspiration for relevant questions to ask before going ahead with your investment plans, we recommend downloading the 85 questions to ask before investing in a mobile app white paper.