Before starting, selling or investing in a business

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Questions to ask before starting, selling or investing in a business





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Questions To Ask Yourself Before Starting A Business

  1. Is your family supportive of your decision?
  2. Are you good at adapting to change?
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Questions To Ask Yourself Before Investing In A Business

  1. How does this investment fit with your overall investment plan?
  2. What is your investment time frame?
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Questions To Ask Yourself Before Selling Your Business

  1. Why are you selling your business?
  2. Do you have a sales strategy in place?
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The Big Picture

  1. How would you explain the business in 15 words or less?
  2. In short, how does the business make money?
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Strategy

  1. Does the business have a clearly defined strategy? If yes:
  2. -Has the strategy been put into writing?
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Vision And Mission

  1. What is the vision for the business?
  2. Is the business capable of reaching its vision?
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Founders, Owners and Key Personnel

  1. Who are the current owners and what are their backgrounds?
  2. What are the owners' core competencies?
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Product and Services

  1. What is the main product that the business is selling?
  2. What product generates the most revenue?
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Customers

  1. Who is the business's primary customer and what does their profile look like?
  2. How does the business segment their customer?
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Competitors

  1. How many competitors are there in the market?
  2. Has the business made a list of competitors?
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Customer Service

  1. How is customer service today and what is the aim for it to be in the future?
  2. What does the customer service team look like and how many people does it consist of?
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Market Analysis

  1. Is there any market analysis confirming the demand for the product or service that the business is offering? If yes:
  2. -How is the market defined?
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Marketing and Sales

  1. How does the business market itself?
  2. What marketing initiatives have been tried?
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Financial Information

  1. Can the business issue annual and quarterly financial information for the past three years (or as long as it has existed)? If yes:
  2. -Can the business supply historical income statements?
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Human Resources

  1. Organizational charts:
  2. -Can the business provide a current organizational chart?
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Legal Matters

  1. What law firm/lawyer does the business use?
  2. -Why was this firm selected and how long has the business worked with them?
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Partnerships

  1. What/who are the businessís most important partnerships?
  2. What does the business do to keep a good relationship with its most important partners?
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Investors and Funding

  1. Is the business on the lookout for an investor? If yes:
  2. -Why does the business want an investor onboard?
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Assets

  1. What assets does the business own?
  2. Does the business own any properties?
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Capital Structure

  1. Is the business established as a legal entity?
  2. Are there any subsidiary companies?
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Technology

  1. Does the business have the proper technology to support its vision?
  2. What software does the business use in its daily operations?
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Future Growth

  1. Is the business being navigated by a clear set of goals (see Vision and Mission-chapter)?
  2. What is holding the business back in order to reach those goals?
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Exit Strategy

  1. Are the shareholders planning for an exit? If yes:
  2. -In short, what is the exit strategy?
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Other Miscellaneous Questions

  1. What parts of the business have been outsourced?
  2. In what order does the business prioritize its shareholders, employees and customers?
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