Before investing in a Digital Ad Agency

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Questions to ask before investing in a Digital Ad Agency 60 due diligence questions. This white paper is a preview. Get the full white paper here: https://duediligencequestions.com/digital-ad-agency.asp for 9,95 USD. Copyright notice This white paper and its content is copyright of DueDiligenceQuestions.com. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited. You may not, except with our express written permission, distribute or commercially exploit the content.

Strategy

1. What is the approach to acquiring new clients?
2. Is the agency focussed on B2B, B2C, or operating in both verticals?
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The product

6. What makes this agency unique compared to the competitors?
7. Is the agency a fully integrated agency?
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Founders and current owners

11. Is the founder still in the company?
12. Who is the majority owners of the company?
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Financials

17. How much of the annual income is from recurring customers?
18. What is the accounts receivable turnover ratio?
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Investors and financing

24. How much debt does the agency have to its investors?
25. How many investors does the agency have?
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Daily operations

28. Who is responsible for day-to-day operations?
29. How does the agency handle day-to-day customer service?
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Marketing

32. Is the agency a certified Facebook partner?
33. Is the agency a certified LinkedIn partner?
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Human resources

37. Is the agency using non-compete agreements?
38. How long have the core creative people been working with the company?
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Sales

41. How much of the sale is from recurring customers?
42. How much was the combined ad spent by the agency in the last 30, 90, and 180 days?
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Competitors

46. Who are the biggest competitors in the local market?
47. Is the agency competing with international competitors?
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Legal and accounting

51. Are the financial statements audited?
52. Does the company offer credit lines to clients?
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The future

55. What efforts are the agency putting into staying op to date with new digital marketing platforms, tools, and strategies?
56. What will be the next digital market place that the agency will have to focus on?
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