Before investing in a mobile app

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Questions to ask before investing in a mobile app





85 due diligence questions.


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Top 10 questions

  1. Which platform was used to develop the app?
  2. Are the technologies used up-to-date and robust? Will they remain supported for the forseeable future?
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Technical aspects

  1. Is it a true native app or a website loaded into a browser?
  2. Has there ever been any data breaches or other critical errors in the app that needed to be patched?
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Marketing

  1. Does the app feature in-app ads from third parties? If yes:
  2. -Who is providing the ads?
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Financial aspects

  1. What are some ways the app can be monetized that are currently not being exploited?
  2. How much time and money has gone into developing the app?
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Governance and legal framework

  1. Has the app ever been penalized by any of the app stores for violations of their terms?
  2. Are there any restrictions preventing users from downloading and installing the app, based on geographic location, age or other similar factors?
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App users

  1. How many registered users does the app have?
  2. Is it a requirement that a user creates an account in order to use the app? If yes:
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Other questions

  1. What does this app do better than other similar apps?
  2. How many installs does the app have?
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