Before investing in a football club

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Questions to ask before investing in a football club

120 due diligence questions.

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Top 10 questions

  1. What is the current financial situation of the club?
  2. What is the club's ownership structure, and who are the key stakeholders?
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Financial situation

  1. What is the current debt level of the club, including any outstanding loans or unpaid bills?
  2. What is the club's revenue, and how is it generated (e.g., ticket sales, sponsorships, merchandise)?
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Competition

  1. What is the current standing of the club in its league?
  2. What is the level of competition in the league?
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Management and ownership

  1. Who are the club's current owners, and what is their level of investment?
  2. What is the club's ownership structure, and how does it impact the decision-making process?
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Facilities

  1. What is the condition of the club's home stadium, training facilities, and other facilities?

  2. What is the capacity and layout of the club's home stadium, and how does it compare to other stadiums in the league?
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Players and contracts

  1. Who are the key players in the current squad, and what is their current form?
  2. What is the age and experience level of the current squad, and are there any notable youth prospects?
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Youth development

  1. What is the history and track record of the club's youth development program, and are there any notable success stories?
  2. What is the level of investment and resources dedicated to the youth development program, and how does it compare to other clubs in the league or division?
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Transfer market

  1. What is the club's overall transfer market strategy, and how does it fit with the club's overall vision and goals?
  2. What is the club's approach to identifying and scouting potential transfer targets, and how does it compare to other clubs in the league or division?
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Media and broadcasting

  1. What is the current media and broadcasting landscape for the club, including TV and radio deals, streaming platforms, and social media presence?
  2. What is the level of fan engagement and interaction through media and broadcasting channels, and are there any notable initiatives or campaigns?
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Sponsorships

  1. Who are the current sponsors of the football club?
  2. What is the nature of the sponsorship deals (e.g. shirt sponsor, stadium sponsor, etc.)?
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Legal considerations

  1. What is the legal structure of the club, and what are the implications of investing in it?
  2. Has the club made all necessary financial disclosures, and can I access all relevant financial information before investing?
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Other questions

  1. What is the club's history and reputation, and how does it compare to other clubs in its league or division?
  2. What is the club's fan base and how engaged are they, and how does that affect the club's revenue and profitability?
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