Before investing in a Mobile App

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Questions to ask before investing in a Mobile App





85 due diligence questions.


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Top Ten Questions

  1. On what platform is the app developed?
  2. The technologies used, are they considered robust and modern and supported in the years to come?
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Technical

  1. Is it a true native app or is it a website loaded into a browser-app?
  2. Have there ever been any data breaches or other critical errors in the app that needed to be patched?
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Marketing

  1. Are there in-app ads from third parties? If yes:
  2. -Who is providing the ads?
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Financial

  1. What are some ways the app can be monetized that is currently not being done?
  2. How many hours and money have been used on the development?
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Governance and Legal

  1. Has the app ever been penalized by any of the app stores for violations of their terms?
  2. Are there any restrictions in the app stores preventing users from downloading and installing based on country, age or other factors?
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Users

  1. How many registered users does that app have?
  2. Is it a requirement that a user create an account to use the app? If yes:
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Other Questions

  1. What does this app do better than other similar apps?
  2. How many installs does the app have?
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